Mubasher: Kuwait Telecommunication Co (VIVA) said that it will change its branding, within Saudi Telecom Company (STC) new branding strategy, as from Thursday.

Accordingly, VIVA will trade under the ticker name of STC, as from 26 December 2019, the Kuwaiti-listed company said in a statement to Boursa Kuwait.

This came after Riyadh-based STC announced the launch of a new branding for the company and its subsidiaries, in line with its strategy for digital transformation.